Key Drivers:

Convenience – People, especially in urban areas, are busier than ever. Smart home products have emerged as a boon for working people as they allow them to automate their lights and other ‘connected’ home appliances by creating a daily schedule right from their Smartphone. So, no more dark porches for them every evening.

Better control and security – It is a great relief for anyone to know that they can monitor and control most of their home appliances, including their smart door locks and CCTV cameras, from anywhere in the world. While the automated lights and curtains can discourage burglars from sneaking in, smart home security systems can immediately alert the homeowner in case they do.

Less energy bill – Who doesn’t need lower utility bills? Energy-efficient smart LEDs, plugs, and switches; automated thermostats, and other such devices can easily be optimised for reduced power consumption. A lot of smart devices ‘remember’ human preferences and automatically adjust their settings based on the stored data. Also, most smart home Apps allow the user to monitor energy expenditure in real-time and control the same.

Greater adoption of IoT, AI, and wireless technology – The market for technologically connected electronic devices like televisions, refrigerators, geysers, Smartphones, etc. is also on the rise as they enhance the standard of living of the consumers. The target market is mainly the youth as they are more technologically aware. However, continuous R&D is going on to make these products more user-friendly so that they can penetrate other demography as well.

Increasing disposable income – Home automation products are pricier than their traditional counterparts. However, well educated urban dwellers earn well and don’t shy away from spending on products that ensure a hassle-free luxurious lifestyle. Moreover, with increased adoption, the price of these products is set to drop soon.

Market Potential:

With the advancement in machine to machine communication, smart homes are set to be as common as Smartphones in the near future. Naturally, the competition will be intense. To tap this great opportunity, manufacturers of home automation products will need to innovate; while the retailers can showcase this product category more to enhance the buzz. The earlier, the better! Because early birds get the worm!

FOR IMMEDIATE RELEASE

August 27, 2020, (Bradford, UK) – Winter is fast approaching, so is the need to keep homes warmer and brighter for a longer duration. This comes with a couple of issues:

1. Energy expenditure by traditional incandescent/halogen bulbs, heaters, and other equipment goes up significantly resulting in high utility bills.
2. The environment is negatively impacted since the energy utilised in most UK homes is usually obtained by burning fossil fuels.

In a bid to address these pain points, British FMCG stalwart Multibrands International has launched a new range of power-saving smart home products under its brand Supacell. The company carried out extensive research in the fields of advanced technologies like the Internet of Things (IoT) and Artificial Intelligence (AI) before bringing this revolutionary range of home automation products. This range will ensure the same level of comfort at a fraction of the cost.

Easy to install and operate, all these products can be controlled via the company’s free Supacell Smart Home App virtually from anywhere on the planet with the help of a mobile internet device like a Smartphone or a tablet. Imran Hussain, Director, Multibrands International said, “Ever since our inception, we have always strived to launch innovative products that would bring a positive change in the lives of our customers. Supacell is no different. We’re sure that these smart products will help the customers in managing their homes more conveniently while lowering the overall utility bills.”

Some of the products under the Supacell range are:

• Smart LED Bulbs
• Smart Downlights, Ceiling and Panel Lights
• Smart Plugs, Switches, Switch Controllers, and Power Strips
• Smart Fans and Heaters
• Smart IR Controllers
• Smart Curtains

Why Supacell?

The popularity of LED bulbs as efficient energy savers is ever increasing. Premier market research company AMA Research’s recent Lighting Market Report also observed that around 14% of the UK’s household lights are now LEDs. Supacell Smart LEDs, Downlights, Ceiling, and Panel lights take the game a notch higher. In addition to energy savings, they are also multicoloured, dimmable, App and voice-controlled (work with Siri, Alexa, Amazon Echo & Google Home), and can be synced with physical parameters like sunrise and sunset.

The other Supacell products are equally capable. The Smart Plugs and Switches turn most of the household appliances into smart gadgets that can be scheduled and controlled even without physical presence. This prevents the phantom energy drain and saves money. The Smart Heaters and Fans come with advanced Intelligent Inverter technology which automatically adjusts heat and air dissipation for ultimate comfort and power saving. Smart Curtains are controlled via both the APP and voice command and ensure privacy. With the help of the Supacell Smart Home App, a user can monitor the energy consumption by all these devices in real-time and can prevent wastage.

The Supacell brand is renowned for its quality and great value. All the products were manufactured under strict supervision and passed CE, WEEE, TUV SUD, and RoHS authority tests. That’s why each of them comes with a 2-year warranty. Rizwana Hussain, Sales Director, Multibrands International said, “We have zero tolerance for inferiority – be it the technology, tools, or the final product. Our greatest satisfaction is we have been able to bring the state-of-the-art Supacell range at the most competitive prices for our esteemed customers.”

About Multibrands International

Multibrands International is an ISO 9001:2008 registered FMCG manufacturing company and is known for its wide range of quality products. From LED bulbs and batteries to baby and personal care products, Multibrands has already proved its mettle as an industry leader in the UK. The company’s current goal is to diversify its product portfolio and explore newer geographies to expand its global reach. Hence, the company has invested in sophisticated research and development techniques to gain insights into these new markets. Multibrands is determined to meet all the legal requirements, carry out stringent safety testing, and obtain certifications before making any new products available to the public. The company also makes sure that its current line of B2B products are regularly re-appraised for quality and improved on to deliver even better performance.

For more information, please call +44 (0) 1274 307310 or send an e-mail with your contact details to  info@multibrands.eu.com. We’ll love to be in touch.

There are clever ways to illuminate any space to create specific atmospheres and moods. Lighting should work cohesively with other elements of your interior design to create the desired ambience. Designers often refer to this as ‘layering’ because together, three layers of light, ambient, task, and accent create one overall effect.

Commercial establishments use the art of lighting to its advantage. Jewellery stores use bright and focused lighting to accentuate diamonds, and restaurants use dimly lit wall righting and candles for a romantic and relaxed feel.

For office buildings, cool white 6500k lights mimic natural daylight and are proven to increase energy levels, concentration, and productivity of employees. In comparison, you will often find much softer warm white 2700k lamps within bedrooms as it relaxes the human mind ready for sleep.

Now, you’d be forgiven for thinking you have to spend a fortune to upgrade the lighting and fixtures within your home; but that is not the case at all. Smart LED lights like Supacell Smart range are often dimmable and transform from work to play at the touch of a button and work seamlessly with almost any light fitting.

Over the years, technology has evolved, and LED lamps have become incredibly affordable and user-friendly. We can control the lighting in our home from anywhere in the world with the use of clever, intuitive mobile phone apps, for example, the Supacell Smart WiFi App.

What makes Supacell so special?

Supacell LEDs are designed using the very latest technology for unparalleled performance and longevity. They also use up to 75% less energy than standard bulbs, making them cost-effective for those long winter months when we tend to use them more.

Still not convinced? Here are six reasons you should consider Supacell when upgrading the lighting within your home.

Easy to install: Supacell LEDs don’t require any special hub or fittings. Simply fix it to your existing hardware, install the Supacell Smart Home App and you’re good to go.

Control at your fingertips: Adjust the brightness, saturation, and even colour of your lighting from anywhere on the planet with the specially designed, user-friendly app. Create timers to ensure your garden light is on for when you return home or create groups so you can control all your LEDs simultaneously. You can even set timers based on physical parameters like sunrise, sunset, luminosity, and weather so your lighting is ambient around the clock.

Voice control: Imagine, you are cosy in bed when you realise you forgot to turn the light off. With Supacell Smart LEDs, you don’t need to move because they work seamlessly with Siri, Alexa & Google Assistant.

Mood and function: No need to invest in multiple lighting fixtures to transform the atmosphere in a space. The dimmable multicolour (White + 30 million RGB colours) LEDs can emit a light temperature comparable to natural daylight for concentration and can be dimmed to a softer, cosy hue for reading. You can even opt for vividly coloured hues, tuneable from 2700-6500K to set the mood for parties and film evenings.

Save money: Did you know, lighting equates to almost 15% of your monthly bills? Unlike halogen bulbs that realise up to 90% of energy as heat, LED’s emit very little heat and last up to 25 times longer which in turn saves up to 75% in energy, thus saving you money. Moreover, since you can control and create schedules for your lights, there is less chance for you to accidentally leave them on.

Warranty for peace of mind: The Supacell brand is renowned for quality and competitive pricing. Manufactured to the strictest European standards, Supacell conforms to CE, WEEE, TUV SUD, and RoHS authority tests and comes with a 2-year warranty.

From versatility to energy-saving benefits, it is clear to see why LEDs are so popular and more and more homeowners are making the switch.

For more information and large quantity orders, please call +44 (0) 1274 307310 or send an e-mail with your contact details to info@multibrands.eu.com